A stylized digital illustration of a DJ booth with purple and black colors, set against a city skyline with tall buildings, under a starry night sky with a moon. The word 'KUB' is in large graffiti-style purple text in the center, flanked by two DJ equipment screens displaying 'KUB' and a grid pattern. Below, the text 'The New Sound' is written. The artwork has a urban, futuristic vibe with logos for IL Records and Capital Lions Crew at the bottom corners.

THE NEW SOUND

The New Sound is a breakbeat-focused album rooted in the foundations of breaking culture, built around unique rhythms, swing, and movement. Influenced by the original sound of early hip-hop and breakbeat records. The album blends classic ideas with a modern perspective.

Live instrumentation is used alongside samples, creating a sound that connects old techniques with a new direction rarely heard in the current landscape. Made directly for the breakers, the tracks are designed for cyphers, practice sessions, and jams. Also for break DJs looking for fresh music that still respects the roots. Rather than chasing trends or recreating the past, The New Sound dives into new sounds, whilst staying rooted in the history of breaking culture.

This album is aimed for the breaking audience. In this example, we have the ledgendary Bboy Gribz, and the imfamous DJ KhanFu playing KUB’s track “Attack’ from the New Sound at this year’s Red Bull UK Cypher.